A Study On The Corporate Culture Communication Of S

Corporate culture is the spirit and soul of the corporate culture is essential for the development of a business sense, the corporate culture needs to be based on their own long-term development of mining, the corporate culture of the main factors to consider the history of the enterprise, corporate literature information, employees spirit, leadership style, long-term management, mutual integration of the cultural integration of information can be written, and the corporate culture propagation problems facing combined view of communication, this paper focuses dissemination of research studies that the corporate culture promoting post-import business culture, the important tasks and of course, this is after facing the corporate culture, this paper is based on research of S companies, for example, the corporate culture of communication studies, for S the corporate culture imported to work late provide a reference ideas.The corporate culture of communication studies the main idea is, first outlined in the corporate culture is spread significance, necessity feasibility studies and research papers for the next step to expand the research background and ideas put forward ideas and cornerstone. Secondly, the current status quo is to spread S diagnostics companies in the research process, the implementation process, the project team through careful pre-design and research, and ultimately through a questionnaire survey and in-depth interviews with a combination of two forms of enterprise, research and analysis carried out individually, then With SPSS software for statistical analysis. From different angles and directions of view, diagnose business problems and should be respected place for the dissemination of research to find a breakthrough in the corporate culture.The second part of that is the fourth chapter, mainly on the issues currently facing the S Enterprises meta-analysis, based on the previous chapter, this chapter is to analyze and summarize the main issues.The third part is to solve the problem, corresponding to the fifth chapter of this paper, namely S communication strategy research the corporate culture, develop strategies, according to Laswell 5W mode and added a feedback mechanism for propagation to perfect the process of propagation of the structure into six parts, communicators, communication content, media, audience, dissemination of results, as well as feedback mechanisms, and each part of the setting for a special communication strategy, followed mainly for institutional communication studies, The propagation routine and institutionalized; diversified dissemination of research, dissemination of the contents diversification, diversification; modular communication research, in the era of fragmented audiences disseminate content to accept the time being dismembered, you need a combination of media strategy, the maximum spread long-term effects and dissemination of results; and learning sexual transmission, a learning organization, self-management employees to play and autonomy; assessment sexually transmitted, quantitative assessment for the quality of transmission, with the incentives to implement; two-way communication, make up less than 5W-way communication mode, increasing the feedback mechanism, so that the peripheral and the starting point for the spread of the spread has interaction and contact, six-part strategy designed to make the whole enterprise to form a closed-loop structure, introducing corporate culture from the top down and from the bottom And the feedback to ensure the corporate culture as the soul of every employee can be implanted in the hearts and play a subtle role in promoting long-term development of enterprises.Full article hopes to resolve a corporate culture that is imported, and come up with strategies for introducing guidance work, we want to spread the corporate culture S provide some help.