| At present, the network media market is growing, and competition of network media is also increasing. In this case, the existing analysis indicators such as "click rate", "coverage", "loyalty" are too simple to fully reflect the actual situation of the network media industry. Therefore, based on the single index of compositive standard- "influence" to evaluate the network media is more accurate and necessary. As a product of network media, the News Feature(Special Report) with its characteristics and advantages to become the major battle field of the network media industry. Compare with the general reports, the News Features with texts, images, videos and so on, give the audience a totally different experience with the feeling of traditional media.At first, the essay discusses the current research about media influence, and analyzes the formation process of network media influence. The essay has put out a model to evaluate the News Features influence. At the same time, with the standard of the News Feature editors, journalism awards evaluation criteria, and network news expert, it has proposed the News Feature’s text evaluation standard. It expect that the influence of the external and internal text standard can evaluate the influence of News Feature in a complete way. The essay will evaluate the News Feature of Ifeng. The essay designs a specific survey questionnaire for the News Feature of Ifeng. With the internet questionnaire in chongqing urban area, it collect data about the News Feature of Ifeng. It gets the influence of all kinds of the News Feature of Ifeng. On the other hand, it use the text evaluation standard to analysis the News Feature of Ifeng. Finally, the essay use the same survey method to analysis the same topic of the News Feature Sina, Tencent, Netease, and Ifeng. It turns out that the model of the influence of the News Feature has potential replication.Media influence evaluation model is presented in this essay on the basis of the influence of the News Features evaluation model which was put forward. By analyzing Ifeng’s News Features to prove the feasibility of the model. Meanwhile, through the News Feature of Ifeng, Sina, Netease, Tencent, it turned out that the model has potential replication. In addition, this article also puts forward the the text of News Features evaluation system, which can help website find the crux of the project text in the practical work, and further improvement projects text improve their influence.With the News Feature influence evaluation model to evaluate the influence of the News Features, it can let the network media to determine its influence in the industry. And deeper researches, it will help the websites to determine its explicit and hidden weakness, and find the potential audiences. Eventually, it will develop the brand construction of websites. |
PDF Full Text Request