Analysis And Research Of Elevator Maintenance Market Based On Competitive Intelligence

Since reform and opening up, China’s intelligence work walked out of the slump and caused great repercussions in society in various fields. Competitive intelligence is the result of the intelligence work, with the deepening of the reform of competitive intelligence timely introduction; start is applied to all walks of life. Elevator industry began to appear, quietly walked through a from scratch, from there to many, from the developing course of how to extract. The increase of population, the change of the real estate market, already let China become largest elevator market in the world. Elevator behind the rapid growth of the market, people for the safe operation of the public facilities by ladder safety, Elevator is linked to the elevator after-sales maintenance business, there seems to be no cause enough attention. In 2011 the first year is the safety of the elevator industry, elevator use safety unprecedented attention from society. Under the influence of "Otis incident", the Elevator maintenance market information from all parties in the whole society is more and more attention. The current isolated from some of the data, the existing research method is unitary, and the research content is relatively fragmented and less of system. In view of this, this article in the elevator maintenance market at home and abroad are reviewed in this paper the research status, after summarizing predecessors’ research results, then through the two aspects of macroscopic microscopic analysis of the competitive environment in the elevator maintenance, model research, collecting the data, puts forward competitive strategy analysis data integration, through empirical study, in the form of visualization, analysis the relationship between the influencing factors, and carries on the SWOT analysis to the typical enterprise, put forward the corresponding measures to provide reference for follow-up study.This thesis is divided into six parts, each part respectively as follows:The first part, introduction. This chapter describes the concept of competitive intelligence of elevator maintenance of research background and significance, research content and purpose, research methods and innovation points in this paper.The second part, the elevator maintenance market research overview. First of all, this chapter firstly introduces the mainland, Hong Kong, and the present situation of the foreign elevator maintenance services market, summing up experience. Secondly, organize related research literature about the elevator maintenance market, combing research train of thought.The third part, the paper puts forward the elevator maintenance market concept of competitive intelligence analysis, mainly including the elevator maintenance market macro environment, micro environment analysis and the analysis of the competitive strategy. On this basis, construct the elevator maintenance market based on competitive intelligence analysis framework, theoretical basis for the following research.The fourth part, data acquisition and analysis. Introduces data mining tools, analysis method, the acquisition process. From questionnaires, statistical yearbook, official website, and through the form of brainstorming and relevant way to collect data, and observes.The fifth part, analysis and research of elevator maintenance market based on competitive intelligence. First of all, through the analysis of SLEPT research the elevator maintenance market external environment; Secondly, the model of porter five and above the actual data of the elevator maintenance market conduct the thorough research to the internal environment; Again, according to the competitive strategy, on different kinds of positioning of the enterprise to discuss its competitive strategy choice; Finally, consider all factors, the elevator maintenance market corresponding measures are put forward countermeasures.The sixth part, the conclusion. On the basis of the above theoretical and empirical analysis, summarizes the research conclusion and research, trend analysis, and points out that there are insufficient, and the outlook of the research indicates that the next step.