Study On Personalized User Experience And Innovation Of Mobile Travel Map Application

As people’s living habits get personalized and diversified, people’s travel needs are becoming more personalized. As an important tool for people to travel, mobile travel map App’s personalized development is bound to become a trend. Personalization of mobile travel map can increase user’s interest and improve adhesion between user and the App to obtain more enjoyable user experience.In this paper, the status quo of mobile travel map App’s application and its development trend is primarily studied; issues rising from current personalized experience of mobile travel map are concluded. Second, target user is studied and analyzed through interviews and questionnaires and four types users:acquisition type, share type, social type, self-entertaining type and their personalized demands are concluded; based on investigation and survey results, user experience targets are generalized from intuition, behavior and reflection these three levels; on the basis of user experience target, an innovative idea of personalization " Magical Map " is put forward. Third, related user role models are built according to different users, and different scenes are designed and task analysis is conducted. A need definition targeting on personalization and easy-to-use is proposed in the paper. Forth, based on the need definition, personalized function structure of such App is designed and interactive process and plan design are carried out for several typical tasks. At last, based on the interactive plan and design principle, interface proto project design is conducted and its usability and optimization are carried out.The main innovation of this paper is summarizing personalized user experience goals of travel mobile map application from instinct, behavior, reflection three levels, and for different users, a new interactive solution which meets individual needs of different users of the travel map App. This solution is not only in line with the psychological characteristics of the target user, but also follows the user experience goals, providing users with a positive personalized experience in their travel.