Study On The Development Of Community Newspaper In Wuhan

In recent years, with the rapid development of the new media, traditional media, especially newspapers,are greatly challenged by the new media, thus with a worried prospect.Meanwhile, the foreign tabloids,which are called community newspaper, are gaining great momentum. In order to compete for market, newspapers have either circulated new community newspaper or at least set up "community news" sections.Firstly, the theory and practice of the Western community newspaper are mainly introduced. Community newspaper, originated in the United States and Canada, has more than300years of history in United States and become very mature. According to statistics, the United States has more than8,000community newspapers now,and most of them have broad mass base. What’s more, there are billions of dollars in advertising revenue each year.And then,the next part of this article are the outline concerning the development situation of Chinese community newspaper.Rapid development of community newspaper in foreign countries undoubtedly give some inspiration to Chinese sluggish Newspaper industry. In a tough market environment, Urban community newspaper was given great expectations,and become a life-saving straw of newspaper’s renaissance. The community newspaper was introduced by domestic newspaper group and was seen as their breakthrough for survival and further prospects, and the newspaper groups have established their own community newspapers one after another. From August10,2001,the first community newspaper—Nanshan Daily was founded in Nanshan District in Shenzhen, and community newspaper springing up in China later on.Last year,three community newspapers emerged in Wuhan,namely Wuchang Reading and Beautiful Caidian of Chutian Metropolis Daily,Changqing Garden of Wuhan Evening News,both of which claimed that they will go into the communities,deeply dig community news,and provide service for community residents. These efforts make a solid step for demassify communication.On this basis,the thesis highlighted the unique content strategy and function positioning strategy of community newspapers, and analyzes layout settings, editorial policy, content Settings and other factors of Wuhan community newspaper. After a year of development,the community newspapers of Wuhan have been known by civilians. Nevertheless,they are immature and a lot of problems need to be solved. The thesis puts forward some subjective factors and objective factors that restrict the papers’ further development:such as contion of press and publication policy, lack of awareness of the residents of autonomy, undfined founder subject, positioning deviation, lack of service and interaction, loss of profit channels.Then some feasible suggestions to solve this problems are put forward, which is believed to be realistic and foreseeable.