| As one of the most important components of news media, news headlinesdemonstrate the watching focuses of news contents, are presented in news contentsfrom beginning to end and highlight the subjects of news contents. In other words,news headlines intensively outline news contents. A good news headline is justlike bright scenery which delights people and stimulates people’s strong desiresto read.With gradual establishment of China-ASEAN free trade zone and successfulholding of China-ASEAN exposition, news propaganda activities are extensivelycarried out with increasingly expanded influence. People from press circles andlinguistic circles start to step into the field in succession. The studies on thenews headlines of ASEAN are conducted one after another. The paper selects thenews headlines relevant to China-ASEAN exposition from Guangxi Daily, NanningDaily and Nanning Evening Newspaper from2004to2012as the research object,attempts to analyze vocabularies, rhetoric characteristics and pragmatics of newsheadlines from the perspective of linguistics and does some thinking andexploration. The paper is divided into five parts.In the first part, it is introduction, which mainly introduces purpose andsignificance of research, main research object, research program and method.The second part generally sketches out the research situation of news headlinesat present, especially the research situation of news headlines in the field oflinguistics, makes introductions and holds discussions by listing plenty ofrelated documents and thus summarizes linguistic characteristics of conciseness,understandability, novelty and vividness and primary functions of refinement,accuracy, guidance and realism.The third part conducts detailed investigations on collected linguistic dataof news headlines in China-ASEAN exposition and specifically analyzes languageuse characteristics like words and figures of speech of language and related issues.The application characteristics of the words and expressions of the news headlinesin China-ASEAN exposition are mainly manifested in the application of new wordsand expressions, catchwords and numerical words; the application characteristicsof figures of speech mainly lie in the application of rhetoric forms includingmetaphor, analogy, parallelism, antithesis and quote. The application of thesewords and expressions and rhetoric forms produces good pragmatic effects inimproving the sense of the times of China-ASEAN exposition, promoting thepopularization of the exposition and endowing the exposition with more impact,expressive force, infectivity, humanization and vividness.With regard to the fourth part, the paper analyzes the pragmatics of languageof news headlines in China-ASEAN exposition, including the pragmatic presupposition of the exposition and the presented pragmatic characteristics ofpurposiveness, initiative and culture, and achieves the language efficacy ofexpanding the attraction of China-ASEAN, improving the brand effect of theexposition and highlighting the cultural connotation of the exposition.The fifth part is the conclusion which summarizes research results of the paper,points out the existing deficiencies and shows the necessity, theoretical andpractical values of further studying linguistic characteristics and functions ofnews headlines. |
PDF Full Text Request