Research On "Voice Of China " In Media Event Horizon

2012,"Voice of China " broke the silence of Chinese TV entertainment industry forseven years, become the "Super Girls" after the deepest impression on the audienceFriend program. On this program, and praised those who have, there are also many critics,but in any case, it is an innovative program concepts and production models successfullyshaping it into a media event.This article from the perspective of the media event, with "China good voice," forexample, the study of media events successfully constructed. Since Daniel-Dayan andElihu-Katz coauthored-after "media event broadcast live history," published in theindustry caused no small stir, On the basis of its research on the media event, the paperDong Jun "On television media event in our main reason for the rise of" right "mediaevent" is defined as conduct research as a starting point. And on this basis, constitute"China good voice," the media event of the three basic elements-the organizers, themedia and their linkage effects, the audience, the role of the communication processresearch and analysis to come."China good voice "in the country successfullypropagated causes and effects.Successful media event is the result of joint action organizers, the media and thelinkage effects and audience. In this paper, one of the organizers and audience creationmode ’needs and meet the "elaborate, but the media and its linkage effects were the focusof research. With the rise of new technologies to microblogging as representative of thenew media,"China good voice" played a spread of agenda-setting function. In addition,media ritual significance of media events are also an important part of the media eventanalysis."China good voice" in the perspective of communication research and analysis, notonly for theoretical research meaningful media event, the mass media to spread thepractice also has practical value.