Research On Moving China’s Publicity Of Typical Characters From2002-2014

China is now facing great social transformation, and had achieved great marketeconomic accomplishments,economic performance is favourable.People’s social valuesare tending to be diversification,their contact channels and information received areincreasing unprecedentedly. Both useful and bad information are demonstrating in frontof people.By facing so many temptations and choices, more and more members ofsociety get into confusion. Moving China appears timely in2002, and its civilian creativeperspective, strong human feelings, rich symbolic colors, updated reports and unchangingway of "Moving" theme, abandoned the previous political and dogmatic colors, uniqueand refreshing, attracted the attention of audiences rapidly. The ratings of the programstay high for twelve consecutive years, it had played a good publicity and formed aFamous Brand that can not be easily copied.However, Moving China program has alsobeen questioned by audiences: for questioning authenticity of the report, people’s votingrights,the sensational atmosphere of the program and so on. Party and the people arewholeheartedly toward the goal of building a harmonious society.Strive to create ahealthy and harmonious environment for public opinion has become the major socialresponsibility of the news media currently.For12years,Moving China has actively takenadvantage of the convenience of CCTV to publicize and promote the typical characters，so that all members of society are deeply moved by the characters around and deeplyunderstand the true meaning of what a socialist harmonious society is at the sametime.They are encouraged and infection by the characters and committed to contributetheir whole efforts to build it. This article is intended to depth study of the propagandaadvantage, promotion and publicity tips of Moving China,proposing strategies for itspublicity defects,and providing references, drawing lessons and developing theadvantages of the program, and pay tribute to its future development way, which is soimportant of building a socialist harmonious society.