News Production In New Media Environment

The transformation of the traditional news industry brought by new media hasbeen in full swing, under this situation, a lot of traditional media have set up theirown new media platform to make their rapid acquisitions of the new mediaaudience.After twitter, the development of the instant messaging tool wechat isvery conspicuous, as social media news production has become increasingly mature,wechat with its advantages of large users has become the battleground for all thetraditional media.Based on the background of the new media environment, in view of thedevelopment of wechat and the wechat public accounts, the author analyses theoperation of wechat public accounts.The author takes the wechat public account “Ireport” which run by Overseas department in Xinhua News Agency as an example,through the analysis of the characteristics of the form and content of news in “Ireport”, to compare the differences of content mode and production between wechatand traditional media, mainly related to the change brought by wechat publicaccounts in editorial style and time way.As a new attempt of the traditional media in social software, wechat has manyshortcomings to be perfected. Even so, the news pushed on wechat still is the mosteffective way of news spread in new media age, and welcomed by many users.