Study On The Characteristics Of Jiangsu Satellite TV Brand

Since twenty-first Century, the television media brand management in China and the rise ofprosperity and development, in the face of CCTV and local TV station pincer attack of provincialsatellite TV, there is a television channel brand building boom. Each channel is also continuouslychannel brand exploration and innovation management. Study on the television channel brand hasimportant theoretical value and practical significance.This paper will research and media combination marketing, the marketing concept of "brand" as thebasis, defines the meaning of television media brand. Subject to the Jiangsu satellite TV as the mainresearch object, the longitudinal combing the Jiangsu satellite TV "to consultation as the core, theemotional characteristics" to "emotional world, evolution of happiness Chinese" brand connotation,the relative lack of interpretation of the brand operation stage, and the obtained progress. Then thepaper describes the operation process in the brand, Jiangsu satellite TV, how media form of exquisitepackaging and how to integrate resources and platform, and achieved remarkable results. Finally, theJiangsu satellite TV can improve made some evaluation in Jiangsu satellite TV, in order to achievegreater development. Practice the research method of this topic not only in-depth local TV and takeinto account the media and enterprise operation theory, provide reference and help for the theory andpractice.