| Phoenix Satellite TV, located in Hong Kong, is a news media corporation serving readers from the mainland , Hong Kong to those from all over the world .Since 1996, Phoenix Satellite TV has made a dramatically great success, Liu Changle ,CEO of Phoenix Satellite TV , together with his team members ,created their unique"Phoenix mode". Especially, the thought"news is at the root of television station"has made Phoenix Satellite TV the alternative pioneer in news circles.This paper focuses on analyzing the"Phoenix Mode"combined with operation features , hosts'characteristics , operation mechanism , brand building , brand marketing features , future orientation , development limits , after a lot of references based on previous research work . To draw a conclusion and give advices to mainstream media by analyzing programs from Phoenix Satellite TV, simultaneously, to present changes of Chinese media by seeking for development discipline of Phoenix Satellite TV . What's more, find the direction of Chinese media and also measures to establish a world wide Chinese media. |
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