A Study On The Impact And Intervention Strategies Of New-new Media On The Ideological And Political Education

In recent years, the New-New media resulted in the20th century has become themost popular and awesome media, which is affecting whole way of life of people,imperceptibly changing their general feeling about human being, society, the world,cognition, emotion and action mode. Undoubtedly, the proliferation of information isdifficult to judge correctly by college students when encountered with overwhelminginformation, due to the unformed mature perspective towards life, values and the world,which has brought great challenges to the ideological and political education.A new media-microblogging, in this thesis, is taken as a benchmark to research onthe impact and intervention strategies of New-New Media on the ideological and politicaleducation. The status quo that college students use new media is extensively investigatedthrough well-designed questionnaires, then the state-of-art both at home and abroad werethoroughly reviewed, resulting in the new features of the new media, the missions andgoals of ideological and relations and political education, analyzing the impact of newmedia on the new ideological and political education and its causality, proposing theintervention strategies to avoid and eliminate the negative impact of new media on theideological and political education from the viewpoints of universities, governmentdepartments and university students. The research and practical action to improve theideological and political education under the new aspects of new media have a profoundsignificance not only theoretical but also practical.