The Impact Of New Media On College Students And The Use Of The Ideological And Political Education

One of the remarkable features of Ideological and political education in Collegesand universities in the new period of exchange and communication is thought. With thedevelopment of science and technology, the field of mass media also appeared a lot ofnew change, has brought new opportunities and challenges to the traditional ideologicaland political education. Especially with the advent of the information age, new mediafield provides a good platform for the college students’ Ideological and psychologicalgrowth. As an ideological and political education workers, need to be aware of thechanges in a timely manner, and adjust the strategies of Ideological and politicaleducation in time according to the change, to adapt to the needs of the development ofthe situation.Is a new media to traditional media, established on the basis of digital networktechnology, all kinds of information to a new form of communication audience throughdigital broadcasting, mobile TV, mobile phone, computer and other effective carrier.Now, characteristics of the times of Ideological and political education of universitystudents to obtain knowledge and information are the new media into the CollegeIdeological and political education has become an inevitably realistic choice. In reality,the advantages of the new media greatly satisfy the practical development of Ideologicaland political education of the University, a profound extends the content of Ideologicaland political education of University, on the other hand, to ensure that in a certain extentto achieve fair and reasonable allocation of college education resources can. At the sametime, we also can not avoid the problem is due to the new media has its own characteristics, giving the College Ideological and political education to bring a greaterchallenge, especially in the ideological and political education content, way and carrier.As a new era of an ideological and political education workers, only to the new media tofully understand the positive function, understand at the same time, renew educationidea and method of their own, through the innovation of education system, make gooduse of new media platform, to enhance the university student ideological and politicalquality, so that the new media has become a useful tool for ideological and politicaleducation work in Colleges in the new period, so as to enhance the practical results ofIdeological and political education, achieve the goal of education.