Research On The Network Media Influence Of College Students’ Values

since entering the new century, the network media development is extremely profound influence to the society. For living, learning of college students in colleges and universities, the network media influence on its values are particularly prominent. As is known to all, college students in mental and physical development of the special period, the network media form innovation, enrich the content, the cultivation of college students’ values and ultimately the formation of a significant impact. How under the background of the current network media to guide students to make good use of network media that a double-edged sword, help students establish the correct values, is the current ideological and political education work the important and urgent task.Based on this requirement, by using such methods as literature research method, and method of integrating theory with practice and so on, This paper attempts to study through five parts, the first part introduces the research background and significance. The second part focus on college students’ values and network media to comb the related issues. The third part mainly analyzes the status of the influence of network media on college students’ values, the network media influence on college students’ values include two aspects: positive influence and negative influence. The fourth part mainly analyzes the analysis of the causes of network media to affect college students’ values, mainly from the subject, object and environment from three aspects, comb "skilled and magical craftsmanship", tries to find the problem. The fifth part mainly analyzes the college students’ values education guide path, this paper points out that the college students themselves should be, network media, school, family and social strength to guide college students’ values education.