Research On Chinese Willingness Of Mobile Health Service

With the rapid development of information technology and Internet technology, the emergence of mobile health services, not only ease the growing tension of medical resources greatly in our country, but also to improve people’s ability to manage their own healthy. However, China’s mobile health service is still in the development stage, they are few studies on user acceptance studies. Take wearable device as an example, we conduct an research on Chinsese willingness of mobile health service.By investigating domestic and foreign scholars’research on the related field of mobile health service, we found that most of the study focused on product features and technical capabilities rather than on the users’willingness of mobile health service. According to the theory of domestic and foreign scholars research on the mobile health services, extracting the influence factors in this paper, then we carry on an literature review of Variable concept and measure dimensions, based on the UTAUT2 theory we put forward our research hypothesis, build conceptual model of research on influencing factors of Chinese willingness of mobile health service. Make a reference of maturity scales of foreign and domestic research on the variables, wearable devices, for example,design the questionnaire of this study, through empirical research analysis on sample data we can get the degree of various factors affecting on users intention as well as the relationship between various factors.After the analysis of reliability and validity, the data proves that the results of the scale have a good identification. Then we process correlation analysis, regression analysis and build structural equation model. Through analyzing the dates we find that performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habit and fashion all have a positive influence on users’willingness of mobile health service.Finally, through the test result we found that users with difference in awareness, usage, gender, age, education, occupation, earnings and awareness pathway do not show significant differences in usage willingness.However, people with different health status have significantly difference on willingness to use mobile health services.According to the above findings, we proposes a number of s suggestions and countermeasures aimed at improving users’willingness of mobile health services, hoping to provide certain theoretical guidance for the development of mobile health services.