| Blood donation is a public welfare undertakings, the emergence and development of both the public administration with a clear color. Since 1998, "Blood Donation Law" was promulgated, China’s blood management has made considerable progress. At present, with the improvement of medical technology, social transition period, China is still faced with decentralization and fragmentation mechanisms obstacles and difficulties, how to effectively rationalize the institutional barriers to promote the cause of blood donation healthy, orderly, efficient and stable development, is the current government and the public sector blood banks solved real problems.In this paper, learn New Public Service Theory of Citizenship in a Democratic Society, Communities and Civil Society Organizations and Organizational Dialogue Humanistic Theory of the four basic theoretical paradigm to study the mechanism of voluntary blood donation, Shandong Province as a case study to build long-term mechanism of blood donation the feasibility of measures in favor of voluntary blood donation sustained and healthy development of the cause of the harmonious development of social welfare undertakings to play a positive role in promoting.First, the use of relevant ideas and theories of New Public Service Theory, in blood donation mechanism for foreign comparative analysis on the basis of differences, learn from France, the United States, Japan and other countries in voluntary blood donation mechanism of practical experience, come to build in line with China’s national conditions of voluntary blood donation Theory and practice of long-term mechanism of revelation.Secondly, the use of literature study, questionnaire, comparative studies and other research methods, theoretical research, field research, analysis of data and analysis on the status quo, through voluntary blood donation status of work in Shandong Province, the resulting problems and cause analysis, proposed mechanism barriers affect long-term development of the cause of blood donation include:blood donation foundation is weak, blood collection prominent contradictions; the country has not yet formed a unified standard blood donation policy; blood collection agency personnel, equipment with lag; citizen concerns about the blood donation policy confusion exists, the deeper reason is that the existence of the working mechanism of blood donation fragmentation phenomenon.Again, drawing on the country such as Shenzhen, Hainan and some other provinces in the development of successful experience in voluntary blood donation policy correction mechanism and the process of improvement achieved, raised blood donation to build our long-term mechanism of concrete measures and proposals, namely through the improvement of blood donation institutional mechanisms for the implementation, operation mechanism agencies, information disclosure mechanism, incentive mechanism to mobilize the working mechanism of the four, in line with China’s national conditions to establish long-term mechanism of voluntary blood donation system.Finally, the lack of presence in the research process this paper summarizes and presents the main research directions for a new theory of how the public service more closely with the work of voluntary blood donation in the future. |