Discussion Of The Medical Services Industry Brand Value Assessment System

The brand is also an important intangible asset of enterprises, it is virtually bring many benefits to the enterprise, it can help enterprises to always maintain a competitive advantage, but a long-term business at this stage in order to survive, largely depends on how competitive it is, so in order to enhance its competitiveness, many companies are starting to focus on the assessment of brand value. The income approach is commonly used to assess our brand approach, but Inter brand model is an international brand valuation model is widely used, but both have some flaws, and therefore for their lack of brand strength mainly from the modification of this article departure, and accordingly obtain the discount rate income approach, the income approach is a combination of both to build new brand value assessment model, and the income approach using the modified model for the brand value of a hospital were assessed.Firstly This paper introduces the research background and significance, and then describes in detail the basic theory of brands and brand value, an overview of the role of brand valuation and classification of content and brand valuation of brands and brand value, and then more mature at home and abroad reasonable brand valuation methods and models are introduced and evaluated, and on this basis, build brand valuation methods conform to the medical industry. Each industry has its own particularity, brand value assessment system should be studied in conjunction with the characteristics of the industry to build a scientific and rational brand value assessment system, in addition to brand valuation should also be considered a comprehensive assessment must be integrated market and consumer those two factors to build brand value assessment model. Next, the method and model of the existing brand valuation basis, try to improve brand valuation method to improve the evaluation of market strength and strong consumer,Constitute the strength of the brand, the market strength of the brand strength Inter brand method described seven factors, while the strength of consumer brand attitude, brand awareness, brand behavior described, the use of fuzzy comprehensive evaluation on the brand value evaluation system based on this quantify, and finally, to create a new evaluation system by improving the Inter brand model evaluation system. According to the medical services-branded status and characteristics of a medical service brand value evaluation index’s selection, establish a set of scientific and rational brand value evaluation index system for comprehensive medical industry, but ended in a hospital, for example to verify the new brand value evaluation system of scientific rationality. Analysis of hospital brand essence, combining hospital brand management, model development hospital brand growth path, for the medical industry to enhance the brand value, enhanced brand management provides a theoretical basis.