Dimethyl Hospital Brand Strategic Positioning Analysis

The great value of the brand is self-evident, substantial brand dimethylhospital patient continued trust and credibility of the guarantee. In the past,medical resource is limited, to a certain extent, showing the characteristicsof monopoly situation.People didn’t have much chance to choose. But intoday’s health care market, choosing hospital is almost depended on thepatients provide challenges and opportunities for the development for A2hospital. Hospital brand strength is the brand logo medical technologies andservice. The hospital brand logo on the one hand is the quality of medicalservices can be provided, meet the needs of patients, by the patient’s trust, isalso a commitment to patients. Because of the influence of several longsystem, A2hospital owns more and more equipment. However, the patientsdid not significantly improve the satisfaction with the hospital.Compared with developed countries, the fundamental gap in our medicalinstitutions is not the technology and equipment, but the people’s respectand love, the main reason is that the long-term planning system caused by medical personnel lack of humanistic spirit, the humane care of the patientis not doing enough. Two a hospital to create a "top", must establish brandstrategy positioning accuracy, improve hospital brand, make up for thisdeficiency.This research mainly through brand strategy implementation measuresin Qianjiang District of Chongqing city as an example, discuss thereasonable localization brand strategy two hospitals, two hospitals, strivingfor "top", brand positioning, refining quality, enhance the image to providepractical and theoretical support, to achieve the dual benefits of two armourhospital economic and social. Therefore, two armour hospital brandstrategy positioning appropriate to create value is significant, it creates the"top" in two hospitals, the important guiding role to enhance thecomprehensive strength.At present, the western region for the study of brand positioningstrategy two hospital is still in the initial stage Section, so study selectsQianjiang District Central Hospital of brand positioning strategy twohospital of Guangzhou River area, Wu ling mountain area and even thewhole Chongqing city brand strategy of two a hospital and has greatpractical significan.