Research On Youth Network Interest Group Based On Sina Weibo Platform

At present, the interest relationship is the link of the network community active in social media. Under the background of media change trend, the properties, behavior and function of the youth interest related group in changing. Among them, the youth interest related group is particularly noteworthy in Weibo. Different from BBS, instant messaging and other network platforms, Weibo is not only the social network, but also has the media platform properties, active in youth interest related groups seem to be very unique in the Weibo platform, is also very representative.This article revolves “What kind of group were active form age of social media?”The central issue, according to the theory of social psychology and youth subculture angles as the breakthrough point, comprehensive using participant observation, case interview, text analysis and other research methods, discusses the structure of youth interest related groups on Weibo, interaction and its influence, to reflect the current youth netizens interest margin relations of the form and the spread of interest margin culture, and analyze the change of the youth interest related group interactions.