Rural TV In Hunan Province: Investigation On Daily Use Of Farmers

New media is rising sharply nowadays, while in rural areas of Hunan, television media is still the biggest, with most audiences and most influential.The television media survey in Qujiang village shows that television has became available for most families after China’s twenty years of development, as the result,enthusiasm on watching television media has diminished. What’s more, the TV shows-watching way has changes from communality activities to individual activities during these years, and the audience group comprises more and more elderly and children in their families today. Finally, it is states that the audience group with different ages, education and occupations etc. lead to a totally different viewing interest. Nevertheless, the survey indicates that television media has no direct and obvious impact but a subtle influence on people’s behavior, habits and ideas ect., at the same time, The television media plays a role in family communications and education in rural area.