Research On The Spreading Mode And Countermeasure Of Advertisement Language Of Yunnan People 's Broadcasting Station

In China’s modern society, advertising has been extended to all areas of our lives: newspapers, television, radio, Internet, etc. There are advertising. Advertising has become a cultural phenomenon of life. In radio advertising, a more important category language advantage, based on the broadcast platform itself transmission characteristics and transmission mode, language has become the core element of the radio advertising. For radio advertising language research, mainly concentrated in voice, sentence, grammar, rhetoric, pragmatics, English and Chinese advertising and other aspects of the analysis and reasoning, there are also some research combines radio advertising language discipline knowledge such as sociology, marketing, psychology research, but the radio advertising language communication strategy as the research object content is less.Discussed in this paper is divided into five parts: the first part "introduction", in this section, including the source of the topic selection of the topic, the research in the academic field of academic value and research significance, the source of the corpus of this article, research methods and research ideas, etc. The second part of "radio advertising language overview" through advertising language and an overview of the broadcasting language foundation, further found that radio and derivation of the advertising language and radio communication effect of advertising language. The third part of "yunnan radio advertising language communication strategy analysis". In yunnan people’s broadcasting station broadcast advertising, on the basis of the analysis of the collected corpus, respectively from the communicator and audience in the process of communication, discourse expression, communication effect and so on to analysis to clarify the presence of broadcast advertising language communication strategy and to use. The fourth part "yunnan radio advertising language communication strategy to reflect", the radio advertising language communication problem in the process of specific cases of specific analysis of the existing problems and causes, at the same time also can according to the characteristics of the radio advertising language communication strategy and pattern analysis on specific countermeasures.