Research On Elevator Advertising Communication Strategy Under 5G Trend

5G has the characteristics and advantages of ultra-high network speed,ultra-low delay,super large capacity,super large connection and ultra-low power consumption.It is the leading technology in the global scientific and technological revolution.With the in-depth application and development of 5G technology,it will reshape various industries.For elevator advertising,it will also give greater communication energy and usher in a new development opportunity.As a life circle media,elevator media has the advantages of compulsion,embeddedness,accuracy,repeatability and high reaching rate.Brand companies began to layout elevator advertising,competing for the entrance of offline elevator scene.In 2019,China's advertising industry is in a downturn.It is in this context that we need to re-examine the characteristics of the times,reconstruct the value of elevator media,based on the background of 5G,grasp the development opportunities and deep-seated changes brought by 5G technology to elevator advertising communication,reshape the ecological chain of elevator advertising industry,explore the new development mode and communication path of elevator advertising media,and seize the commanding height of the development of advertising market.The research value of elevator advertising is outstanding,but the research value and significance of elevator advertising have not been brought into play.And the academic circle has not discussed the communication strategy of elevator advertising from the perspective of technology.This paper is based on the perspective of technology.I made field observation and a questionnaire survey in the early stage.Based on the survey results,I analyzed the communication effect of elevator advertising,and verified the development advantages of elevator advertising with data again.However,there are still some problems in the current elevator advertising communication,such as the lack of innovative and accurate expression of elevator advertising content,the lack of connectivity in the construction of communication scenes,and the failure of consumption mode to meet the needs of the audience,which limits the improvement of the elevator advertising communication to a certain extent.Combined with the survey results,based on the technical advantages of 5g,I put forward the communication strategy of elevator advertising from three aspects of advertising content,advertising communication scene and advertising consumption mode.At the content level,5G technology is proposed to integrate holographic projection technology and big data technology to promote the innovative and accurate expression of elevator advertising content;At the communication scene level,it is proposed to enhance the scene connection of elevator advertising,and to create social scene communication force to promote the promotion of the communication power;At the consumption mode level,it is proposed to realize the transformation from the audience to the advertiser's identity through role upgrading,and create a brand-new business model of elevator advertising through service upgrading to meet the transformation and upgrading of audience needs.Under the support of 5G technology,elevator advertising will be given more imagination space and communication potential energy.A new era of elevator advertising communication is coming.Finally,from elevator advertising to the entire advertising industry,I make a profound thinking on the ethical conflicts that may arise in the application of 5G technology in advertising communication,and put forward two prospects for the future development of advertising industry,with a view to the healthy development of advertising industry.