A Study On The Communication Strategy Of "Love Story"

With the fierce competition among the female fashion magazines, especially against the European style magazines of luxurious fashion and the Japanese style of practical, little thing magazine occupied a dominant space in the fashion magazine market. This thesis analysis the communication strategy of the little thing magazine, which includes the original, innovative, healthy content; concise, vivid, unique forms of expression; and precise, innovative business spread. And also it sums up the successful experience and some problems. It will provide reference and the new ideas for the local female fashion magazines. Meanwhile, it can guide the magazine to the great cultural soft power.