The Research Of Female Fashion Magazine In The Perspective Of Media Culture

With the development of the material civilization and the spiritual civilization, thefemale fashion magazine was born. The female fashion magazine not only disseminatesculture, but also conceives and develops its own culture, highlighting the freedom andrichness of the human culture practice.The female fashion magazine takes the text as its existence form, and conductingthe social communication in the interaction between the communicators meaningconstruction and the recipients receive interpretation. Rooted in the post-industrial eraand the soil of consumerism, the female fashion magazine manifests the culture identityof the tendency of commercial, visualization and virtual construction. It gives the richsignificance to the desire demand, and deconstructing the linear logic which isdominated by the traditional culture in the form of visual art. With the help of thenarrative techniques and myth making, the female fashion magazine constructs thewhite-collar phantom. In the process of participating in the daily life and discoursepractice, the female fashion magazine has the profound impact on the social life. Itconveys the ideology of consumerism, bringing up the audience into the subject whohas unlimited enjoyment through the symbolic consumption. It reflects on the daily lifeaesthetic point, so that the metaphysical thinking is located in the heavy current sensualpleasures, enabling the individual to wait in collective revelry. It constructs the platformof female discourse expression and identity, leading the female from individual tosocialization. However, because of the conflict of its intrinsic business value, culturevalue, aesthetic value, the female fashion magazine faces with the value dilemma, suchas the imbalance between the material consumption and the spirit enhance, the conflictamong the free personality and the rational discipline. The research reflect and analysisthe value dilemma of the female fashion magazine, advocating it promote the spirit ofHumanism and adhere to the elegant taste, constructing the harmonious ecology ofMedia Culture.The innovation of this paper lies in, firstly, from the perspective of Media Culture,the research interpret the existing form, culture characteristics, social influence, valuedilemma of the female fashion magazine. Secondly, the research place on the aestheticsand sociology in the context of investigation, breaking through the single subjectbackground of communication, making the more far-reaching exploration of the femalefashion magazine.