Product Innovative Design Research On The Base Of Internet Service Platform

In the age of big data and innovates 2.0, the technique of manufacture, marketing channels and the life style of people are undergoing constant transformation. Therefore traditional market consumption pattern and the mindset of enterprises when it comes to innovation design are adapting accordingly. The industry chain of design is gradually shifting from the design of “product” to the construction of “service system”. Many enterprises are seeking methods such as building network service system and platforms in order to meet user’s needs directly, collect user data and greatly reduce the cost of communication and operation. These methods led to the surfacing of a new novel production and expenditure pattern on the market: product innovation design based on user participation. User participation is one of the drives of product innovation design, it stresses that user has the potential and ability. Through user’s participating in the design, research and development as well as the manufacturing process, the gradually subdivided vertical market demand is satisfied, enormously enriched the sources of enterprise innovation. Meanwhile, the democratized development of digital manufacturing technology is gradually breaking down the barrier of the large-scale production in the manufacturing industry, through which the general population also has the possibility of manufacture and produce through 3D printing and other new technical developments. Therefore degree and scope of user participation in product design have been further expanded.Therefore, the author infers: this Web-based Services Platform, which is built on user participation in product design, production and consummation, will obtain enormous development opportunities in the future under the promotion of Digital manufacturing technology. It will soon become a strategic plan of enterprises in the fields of research and development mechanism as well as innovation of marketing channels. During such industrial transformation, enterprises’ methods of innovation in product design, strategies in design as well as designer individual mindset need to adapt accordingly, to the era, to the reform, so as to make adjustment and find the most appropriate position in time.The topic will firstly systematically analyze the concept and characteristics of the Web Services Platform, followed by the elaboration of product innovation design related Web Services Platform’s suitable category, scope and limit. Secondly, the topic will closely study the foundation and characteristics of user participated innovative design on the Web Services Platform. Detailed summary will be given regarding the suitable product characteristics and user characteristics. Web Services Platform of Haier Electric Appliance will be used as case to study and analyze the design method and design procedure of Web Services Platformbased user participated innovation. Finally the author assigns the design of mountain bikes as starting point, in order to confirm the theoretical viewpoint and design methods stated above, since the innovative Web Services Platform is built based on the personalized demands of bike audiophiles.The end of this topic carries the summary to the full research, and gives the forecast of Web Services Platform-based user participation product innovation design.