The Study Of The WT Securities Company Strategic Transformation

Securities companies as the main part of China’s securities market participation played contributed role in promoting the capital market the fast and steady development, after nearly two decades of rapid development, has gradually become an important part of China’s modern financial markets. As of the end of2011, the number of securities companies in China has reached111, the number of sales department5032and exceeded130billion Yuan registered capital. In2005, along with the completion of the split share structure reform, the entire securities industry has also entered into a new period of normative and health development. As the securities market remains in the doldrums in recent years, industry issues began to show business homogenization of serious, single profit model, service mode convergence, sufficiently sophisticated business management, lack of industry characteristics and core competitiveness, securities companies has seriously affected the development, WT Securities no exception. Therefore, in-depth research issues of strategic transformation of the company, has a profound practical significance.At present, China is to further adjust the economic structure and industrial layout, further deepen the reform of state-owned assets management, a multi-level capital market during the securities market will truly usher in unprecedented innovation, the development of the historic opportunity. In this context, WT Securities only sober face of changes in the external environment, and accurate positioning their own strengths and weaknesses, fully integrated resource integration of the parent company, to speed up the implementation of the strategic transformation to change the current constraints of the bottlenecks in the development of the inevitable choice. In this paper, we use PEST, Porter’s five forces model and SWOT analysis method to analyze WT Securities development status and the strategic transformation capabilities as well as internal and external environment. Base on the scientific and rigorous analysis to build an initial WT Securities strategic transformation capacity theoretical model. Through the evaluation of the model for the implementation of the WT Securities strategic transformation, provide countermeasures and suggestions.