Research On The Tour Guide Management Problems And Reform In Guangdong Province

The tour guide is one of the key elements of tourism activities, guide work is thelink and bridge between the travel services, tour guide service is the tourism servicequality marks the most sensitive. The quality and level of tour guide team,development level can be mapped to the local tourism industry. The tourismadministration department can effectively management guide team, formed a perfectand reasonable guide management system, will have an important influence on thedevelopment of local tourism.This paper first introduces our country and Guangdong tourism market and guidemanagement present situation, the research background and purpose. Expounds theideas and methods of this research, the research methods and ideas of theory researchmethod and survey analysis using. Clearly some tour guide management basicprinciple, introduces the main methods and theoretical guide management analysis, doa good job in basic and paving the way for further study.In the basic theory of tour guide management, this article from the tour guidemanagement system, the phenomenon of market failure and human resourcemanagement three aspects within Guangdong guide management problems in-depthanalysis. Mainly has: the access system and security system is not perfect, theregulatory system is not in place, the market supply and demand imbalance, poorworking environment, security is low, the tour guide and the employer does notcoordinate the social security and payment security problem, incentive problems.According to the tour guide management problems, this article from the functionsof the government and market failure and human resources and social security threeaspects analyzes the main cause of the problem. Mainly includes: the transformation ofgovernment functions lag, does not meet the needs of the market, guide themanagement of the market regulation is not in place, the market resource allocationoptimization problem, the pursuit of profit maximization that neglect of humanresource investment etc..Finally, this paper discusses the tour guide management problemscountermeasures and suggestions, including: promoting the reform of managementsystem of tour guide system, build the sharing platform, to achieve the maximum information sharing, strengthening market supervision to curb market acts of unfaircompetition, improve human resources management system of tour guide market etc..Hope that through this suggestion, can provide better solutions to the problem ofmanagement of tour market, provide useful reference for the reform of Guangdongtour guide management system, is also the purpose of this study.