Bank Marketing Communication Strategy Based On New Media Research

Marketing is not only an important strategic activities of commercial banks, it is the daily work and routine business, along with the West Bank to carry out intermediate business and retail business in the1970s,"customer service" as the marketing strategy also will be forming. With the deepening of China’s reform and opening up and the development of banking and financial sector, commercial banks not only face domestic competition, the more necessary in the management of operations, product development, technology upgrades, branding and other aspects of the foreign banks with the contest. But another had to face the reality of it is that on the one hand, domestic commercial banks are not familiar with marketing theory, there is no system of marketing concepts and management systems; hand in the need to deal with the impact of new media on traditional banking business internet banking impact.Based on the new media network environment, explores the characteristics and the status and problems of marketing, commercial banks, and analyzes the requirements of the new era of marketing planning, so on this basis, a more efficient approach to planning marketing activities in research and creative point advantage. Finally, select a specific "event marketing microblogging" from commercial banks operating in the "two card marketing" and sub-branches operating scenarios presented in the new media environment in China’s commercial banks marketing plan choice can learn from the experience, and ultimately the formation of the corresponding recommendations.