The Research And Practice About "All Media Reporters"

In the context of media convergence, single-channel, one-way communication pattern has been unable to meet the audience (users) to news diversity, multi-faceted, multi-channel requirements. Therefore, in order to meet the user’s needs and preferences, traditional media have transformation newspaper carried a digital transition, broadcast television industry and the Internet, mobile communication network being "integration of three networks" of change. The new modes of transmission and distribution channels are being established, and the technology to support big data also promotes the establishment and development of the whole media communication patterns.The traditional model is based on various media reports their media properties to create. The newspaper’s news coverage model is the basis for radio, television, network coverage pattern. Broadcast news editors must follow a set of standardized processes. The whole news media age is more dependent on the production of multimedia communication, and transmitted through a variety of channels, through a variety of platforms display, while a number of ways to get feedback.Changes in traditional media, but also brought changes in the traditional media reporters themselves, gave birth to "Mass Media Reporters."The definition and characteristics of research on all media reporter has been controversial. By early practice and study concluded that "mass media reporter" is "almighty reporters,""all-rounder reporter."As more and more realistic case found that the so-called "almighty reporters" did not meet the new reporting model and the news spread mode demand full media environment. Therefore, many scholars at home and abroad on the concept of "mass media reporters," the reflection and combing, and made all media reporter is more important is to have "mass media thinking" and other concepts.By studying the background of all media, research and all the media coverage of the case all media reporters, media coverage of the whole multi-channel mode propagation traced, through a more comprehensive view of the other comb and analysis, we draw "all media reporters’main constituent elements of the following three aspects of "technical factors","thinking factor","team factor."These three elements have their own connotations, because a large number of causal factors in news reports, requiring specific conditions have to look at these three elements.