The Research On Transformation Of Newspaper Reporter Through Media Convergence

With the rapid development of digital and information technology, also with thenew media’s strong rise, the traditional media competition pattern have changedcompletely. Either by passive or active, the traditional newspaper group must try theirbest to adapt into the new media circumstance, which have became a kind ofinevitable choice. At the same time, in order to adapt to the new environment of the"All Media Era", the traditional newspaper talent also faced a difficult careertransformation of the challenge.In view of this, this article embarks from a traditional newspaper reporter’sangle,according to current newspaper group’s transformation practice, this paperexpounds the derived by media emergence of new media talents all media reporter’sconnotation and characteristics, and analysis of the newspaper reporters mediatransformation background and development tendency, and through the comb andreference for the domestic press group in all the media personnel training of practicalexperience and lessons, and try to upgrade from business, the idea innovation, quality,construction of traditional newspaper reporters put forward to realize thetransformation of the media development path.