Literary Star Image Building Under The Horizon Of Consumerism

In the current society, the mass media has become a part of the social daily life can not be missing. The by-product of this literary star mass culture industry, is absolutely cannot do without modern culture as the most important carrier of mass media. The development of market economy makes the stars with the mass media to form mutual dependence, mutual influence. On the one hand, the star is produced by the mass media as the star of the machine, the mass media made the image of the stars, and the continuation of life giving star. From the mass media maternal feeding, art star doesn’t exist; on the other hand, the normal operation of the mass media play each part also cannot do without art star, shining star is the inevitable production of mass media in the role of the market mechanism of goods.This paper will be from January6,2002to December30,2012ten years a total of542period "San lian Life Weekly" magazine statistics about the Star reported a total of285. In the report "San lian Life Weekly" construct how literary star image in public? The actual status of these images are objective, fully reflects the art star? Image and role of whether the multi levels and multi? With these questions, this paper uses the method of content analysis,text analysis method to carry on scientific analysis to "about the Star reported San lian Life Weekly".Finally, when there is understanding and Analysis on the present certain "San lian Life Weekly" in literary star image, how should we do to the image judgement. I think only in the evaluation on the show star effect in weekly dissemination and star value, we can deeper, more complete view of the star of this complex and full of contradictions.