TV Presenter Moral Responsibity Thery

With the development of Digital Mediatechnology, TV presenters influence is growing. Hence, their moral responsibility is more and more prominent. ICombined the traditional view of responsibility, Utilitarianism responsibility view, the view of Sartre’s responsibility, the view of others responsibility and responsibility ethics. TV presenters’moral responsibilitiesare mainly manifested in the following three responsibilities. First, achieve their own rational expectations;Second, the moral responsibility for others, respect others and their work achievements;Guide the audience’s aesthetic taste and values, and meet the reasonable requirements of the audience;Respect the guest’s personal privacy, etc.;Third, the moral responsibility for the society, as a public figure, set a good example; As a communicator, actively promote the realization of the media functions.However, the phenomenon of lacking moral responsibility of our country’s presenters is serious, mainly displays in the following three aspects.They lackSelf-responsibility, moral responsibility for others and moral responsibility for the society. The causes of this phenomenon are various, first, a training and selecting mechanism of presenter has disadvantages;Second, the media industry environment. Third, part of the audience’s low quality. Finally, the host’s own self-discipline consciousness is not strong and so on. Therefore, to solve this problem, you must first improve the selection and training of the host, including the supervision of establishing and perfecting the school education, course arrangement of the presenters reasonable planning, and strengthen the moral education of students.Second, ought to purify the media environment, including perfecting the relevant legal system construction, strengthen its supervision, on various kinds of "media criticism", improve the supervision of the audience.Third, improve the quality of the audience, including awaken the audience’s subject consciousness, improve the audience’s aesthetic taste and so on. The most important is, of course, television presenter should enhance the firm’s professional quality, strengthen their own moral cultivation and self-discipline.