The Research On Social Responsibility And Countermeasures Of Entertainment Comment Currently

In the tragedy of Andy Lau fans April 2007, the role media played in the entire event attracted widespread controversy. After that incident, Hong Kong's Wen Wei Po published an editorial saying :"Part of the media should be blamed, for boosting Crazy Yang's crazy behavior, and even leading to the death of father Yang who surged in the sea... Of the so-called news-planning, and using the tragedy to expand sales, It also shows that the quality of media in the mainland is sliding. Mainland media should learn a lesson from this thing, to enhance the structuring of social responsibility."It is true that it's more difficult to live, and the pressure of survival is increasing , so all of us need entertainment. But entertainment should insist on what kind of a degree? What we need is the entertainment helpful for personal life and growth, useful to social development, but not entertainment irresponsibly. The crazy media and entertainment reports need rational and constructive comments to help them.The hot topics, strange views, and a variety of forms of entertainment comments are reasons for it to be many audiences'favorite. Entertainment news needs the variety of entertainment comments, to comment on the wrong of entertainment news and exorcise reinstated; to clear up doubts and distinguish between the right and the wrong; to dredge remind and encourage promotion.But at present, our entertainment comments on media are not competent to complete the task. Many problems also exist, such as most the views and arguing are similar; comments are risking into noisy situations because of vulgarization entertainment reports; the quality of entertainment commenter are not so high on the general.This paper researches the reasons of entertainment comments'prosperity, the status of entertainment comment , reasons of needing to strengthen the social responsibility of entertainment comment, and then get several measures to build the social responsibility of our entertainment comments: enhancing the guidance of entertainment comment; strengthening participation of audiences; establishing brands for entertainment comment; cultivating high-quality entertainment commenter team.