Research On The Communication Of "July23Wenzhou High-speed Collision"

China is undergoing economic and social transition, with all kinds of social contradictions, and public opinion continues to heat up. Accompanied by new media technology of public opinion carrier, social public opinion is outside reaching the current extent which is originally in a state of implicit. Public opinion express flourished, and an unexpected event may trigger a series of public opinion crisis which tests the media public opinion guide and public opinion of the main body of the public opinion coping ability.The public opinion caused by Wenzhou high-speed collision is raging. Online media, traditional media and online public opinion, public opinion form a joint force, which bring the breakthrough effect on the pattern of major incidents reports. Micro blog, as a representative of the public opinion carrier has a significant impact on spreading crisis public opinion, becoming a major impact into the Internet "DaoBi mechanism".The government suffered questionedonthe emergency crisis management."July23Wenzhou high-speed collision" become a classic case of public opinion research.System combing Wenzhou high-speed collision’s public opinion hotspot context, combined with text analysis, outlines the evolution path and evolutionary stage of Wenzhou high-speed collision public opinion by slitting the face of Wenzhou high-speed collision analysis,. Through the cross section on the Wenzhou high-speed collision, the analysis of the public opinion is characterized by:long time span, public opinion detonated fast, micro blog to seize the initiative; regional obviously, the public opinion center come from behind; victims Nagai core layer, public opinion, the lack of checks and balances the main media response lag; within the system, two issues have become public opinion hotspots; serious mood of the public society, mass media perceptual rendering; public opinion sided, the Ministry of Railways as the target of public criticism. Public opinion propagation characteristics reflected in:the old and new media linkage to increase the public opinion strength;"spiral of silence" disappear, public opinion, a strong reaction; opinion leaders of micro blog become a major force behind public opinion evolution.News media is the bridge between the government and the public.It is the social responsibility of media to guide the crisis of public opinion appropriate. Especially with the new media pattern of the news media, The news media should be a multi-angle, diversified, multi-faceted public opinion spread; stick to news professionalism, increase the news value judgment; play the role of science communication in the public opinion to guide; take the initiative to occupy the mainstream, strengthen the reported counterweight; integration of new technology medium, complementary symbiosis strive discourse initiative.Public opinion main body response to the impact assessment of Wenzhou high-speed collision, showing many deficiencies. Responding to public opinion, public opinion main body should establish sincerity responsible attitude; actively cooperate with the news media, leading the spread of the crisis of public opinion; advancing with the use of new media to broaden the channels of information dissemination; Improve the interests of coordination mechanisms of the public opinion, and attention to communication skills; adhere to prevention the main principles, to improve the early warning of public opinion and judgment skills; attention to image restoration and management in public opinion after the crisis.