Design And Implementation Of Enterprise Sales Ability Automation System Based On B/S

Nowadays under the circumstances of fluctuating markets and harsh competition, the goal that the organization has to constantly strive for is to maintain and increase its market shares, in order to achieve the maximum profits of the product or service. The managers of the company are required to build up a competitive team to help the company accomplish the targets set up by the organization. The background of this article is based on the SFA system implemented by Unilever, and takes further analysis on some issues occurred in the sales management of the company. Unilever has gone through several different problems in traditional way of sales-oriented management, especially when the marketing is vastly developed at high speed in modern society, how to deal with the massive information from the clients, as well as how to manage the sales project effectively and efficiently become huge challenge to the organization. If the team isn’t managed effectively, it’s quite unlikely to be capable of catching the potential deals. Therefore, with the rapid development of information technology, it’s highly recommended to utilize the advanced IT to access to processing customer’s information, so as to simplify the complicated tasks, ultimately increase the efficiency of the works and drive the cost down.The main principle of this article is to aim at the specific analysis on the automatic selling system based on CRM as foundation, in order to meet the demand of the clients and then deploy the continuous comprehensive improvement to the process of the sales, finally enhance the outcome of sales management and the implementation of information technology in the organization. It is to integrate the key fundamental elements in management process of sales and the characteristics of rapid consuming products, breaking down in detail as analyzing method, of which being considered how to transform such procedure into the process flow of the organization. Based on the features of sales pipeline of Unilever’s products, the company has customized the function and framework of the automatic selling system, taking the advantage of the brand new organization procedure to optimize the current selling channels, so as to assure the completion of project in terms of budget, content and deliverable, and enhance the customers satisfactory.Once moving forward to the stage when the design is worked out and accomplished, the article also takes some research on the automatic selling system to define how to implement the system in actual applications. According to the description of the demanding of the system, the article rolled out specific analysis from four aspects:customer’s need, client definition, systematic functional demand and non-functional demand. Then setting forth the framework of the design for the system, which includes:overall design, modular design, systematic data base design and data outlet design. Finally, there are breakdowns and conclusion to review some notice and experience during the process when the system is implemented.