The China Youth Daily In2008-2009Construction Of College Students Village Official Image Analysis

Since the1990s, for the need of building new socialist countryside and solving solving university students’employment problem, all levels of governments have mounted formal document of selecting college graduates through a certain procedure. These college students would serve as assistants of party branch secretary or neighborhood committee director when they come to the village or the community and become the major force of socialism new countryside construction, who are collectively called collage student official.For these collage students who has answered the government’s call and became grassroots entrepreneurs after graduation, not only their living and working conditions have naturally became a hot topic,reports concerned have also turned into something of media sensation. This research is based on the126related reports of China Youth Daily from2008to2012, analyzed the content and described the media image of collage student village official.Having cognized the student village official class of political horizon through References Reading, it described the specific political connotation of student village official, which could be invaluable in helping solve the employment problem, new countryside construction or even resolving the urban-rural contradiction.In the end, the reasearch compares the media image of China Youth Daily with student village official in political horizon. By contrast, it’s figured out that the image of collage village official of media highly coincides with the political horizon, which attracted the author to re-think the ways of modeling the media image of student village official, analysed the existing problems of reports on them and the reason, and then explored the strategy of improving the way to report this kind of population.