A Study On The Media Images Of "China Youth Daily" Entrepreneurs

Throughout the past year, the topic of entrepreneurship detonated almost all the media field. According to incomplete statistics, in 2014, Premier Li Keqiang spoke in more than 20 domestic and international business topics for different occasions, encourage and guide young people to promote social entrepreneurship has become a development and stimulate economic growth, a focal point. This article will be "China Youth Daily" reported entrepreneur 2000-2014 years as the research object to the content analysis as the main research method, an attempt to introduce the concepts of semiotics, for entrepreneurs to sort and analyze the media image, master media entrepreneur the image of the law changes, changes in the media image of entrepreneurs find motivation.This paper is divided into five parts, the first part of the introduction, the main content is well elaborated topic reason, research object, content, significance and literature review basic content.The second part, "China Youth Daily" entrepreneurs media image content analysis, the main use of content analysis, the 811 samples between 2000 and 2014, "China Youth Daily" reported that the number of physiological image of the reported object, knowledge image statistical analysis, geographical image, professional image and so on. This article was found:the number of entrepreneurs were reported significant growth trend, but the layout of the policy and the media reported that the number of other reasons is not stable, entrepreneurs still mostly men, but in recent years an increase in women and groups of entrepreneurs, especially business groups, namely, the number of business groups reported two or more increased year by year. From the geographical point of view and professional image, Beijing is worth mentioning that in recent years has gradually become "entrepreneurial powerhouse", entrepreneurship and more concentrated in the Internet industry, e-commerce, high-tech and other fields, on the one hand and Beijing may be related to political, economic and cultural center, on the other hand with the target media, "China Youth Daily" is headquartered in Beijing related. Entrepreneurs geographical distribution statistics and local economic development coincides Yangtze River Delta, Beijing, Tianjin region are mainly entrepreneurs, the number of entrepreneurs Pearl River Delta region is no more than the first two, which may be based in the north of the media, Partial northern culture.The third part is the main content of the media image of semiotic analysis Perspective changes, mainly through the use of semiotics "signifier" and "meaning" the basic concept of this group, a higher frequency of symbols appear in the text research, trying to understand the production intent, found the image of the entrepreneur media law changes. Based on the social background of the entrepreneur and entrepreneurship policy report is divided into two phases, the first phase of research "to encourage the development of non-public venture period" and "entrepreneurial entrepreneurship to create jobs during the" discovery of the media image of entrepreneurs in the early article The main bias "value themes" that the article reflects more entrepreneurs emotions, attitudes, morals, beliefs, and later gradually transformed into "facts themes", mainly on the entrepreneurial process, environmental, state, property coverage.The fourth part is the analysis of the content of the media image of the entrepreneur’s motivation changes, mainly elaborated from the social and cultural aspects of national policy, the media environment.The fifth part is presented to entrepreneurs in the Media proposal, drawing on financial reports, avoid agitation propaganda figures reported grasp the law, develop several angles journalistic professionalism and so make a point.