Competition Analysis Of Metropolitan Newspaper In Changsha-Zhuzhou-Xiangtan City Cluster

At the end of2007,Changsha-Zhuzhou-Xiangtan City Cluster was granted theresource-conserving and environment-friendly society and the establishment ofnational “Two Types of Society” comprehensive experimental zone. The declarationthat the integration development of these three cities entered a substantive stage.Now, four years later, great changes have taken place in three cities. Along with thefusion of communication integration, three cities become more and more close infinance and traffic,the relationship. To some extent,Changsha-Zhuzhou-XiangtanCity Cluster has become the scale for the rapid rising of central city cluster inChina,and the prospect is very bright. At the process of city fusion,metropolitannewspaper will face many opportunities and challenges. Therefore, it is ameaningful topic to research metropolitan newspaper development ofChangsha-Zhuzhou-Xiangtan City Cluster.This article is about the urban agglomeration of metropolis daily competitionand breakout problem, with the aid of media operation and management,journalism theory, focusing on Changsha-Zhuzhou-Xiangtan City Cluster of withinsix urban newspapers:"Xiaoxiang Morning Paper","Sanxiang Metropolis Daily","Changsha Evening News"," Zhuzhou Evening News","Xiangtan Evening News"and "Changzhutan Newspaper" for empirical analysis. To research the urban fusiongive them the opportunities, challenges and their respective take the competitionstrategy.This paper includes mainly four parts. The first part introduces theChangsha-Zhuzhou-Xiangtan City Cluster and the overall situation in urban fusionprocess, urban newspapers face opportunity and challenge. The second part from thenews, the local people’s livelihood, three dimensions discussed the six newspaperreporters in the news has taken on competitive strategy. The third part from thenewspaper quality, marketing, advertising planning, studies the newspaper release,advertising ideas. The fourth part, combined with Beijing, Nanjing, Guangzhou,Chengdu, Wuhan, a ray of urban agglomeration urban newspapers developmentpresent situation, this paper discusses the Changsha-Zhuzhou-Xiangtan City Clusterurban newspapers in the direction of the future development. Finally draw aconclusion: in the integration of competition, developing in competition, realize thewhole Changzhutan newspaper market the goal of becoming big and strong.