The Study Of Cui Yongyuan Hosting Style

Nowadays，Program host is not an uncommon word to each person. With the continuousdevelopment of the radio and television, Program host not only has been widely and deeply intothe today’s society in each field but also become an essential part of people’s life. In our country,the news media is the Party and people’s voice, and program host is the mouthpiece of themouthpiece, is also the symbol of TV station, the bridge between media and audience. Now thegrogram host plays an important role in the whole program, he is an image of the media, as well asholding the responsibility of communicating with government and people.Yon Yuan Cui, as a famous domestic program host, he is welcomed and praised by theaudience with his sense of humor, smart, kind and sincere. And also gained the nickname” smallcui” which given by the audience.In1996, Yon Yuan Cui started to host “Straight Talk”program, then on, he become a formalprogram host. In this program, Yon Yuan Cui gradually set up his hosting style----humorous,intelligent, honest, and sincere. His hard work finally got the result since he became a famous host.At that time "the truth" became another nickname. Then, Yon Yuan Cui host the "small cui move","the story of movie","my long march","my resistance","small cui receive a visitor", and "thankgoodness you come" in succession. Although these shows have different characteristic anddirection, Yon Yuan Cui can host them in proper ways and have obtained high TV ratings. All hissuccess owing to his conscience.. When hosting the program, he will insist the concept of “Be agood man before you do something “and try to innovate the grogram when needed. In his hostinglife, He hosts many programs in variety of forms, he become more mature. Now, whether hosting the talk shows, or entertainment, he still insists on his hosting style----humorous, intelligent,honest, and sincere. More over, Cui also stick to his principle----telling the truth.With the continuous development of society, TV program shows the tendency ofentertainment style. To be a program host, how to host a good program is the biggest test to eachprogram host. Cui’s idea “Be a good man before you host program” is welcomed and loved by theaudience.