Chinese Drama Audiences Characteristics And Enlightenment Of The Drama Industry Development Under The New Media Environment

Drama as an important part of China’s cultural industry, are an important part of the TV program market, but also the audience favorite program form. Meanwhile, the drama is also important support ratings of TV channels. Therefore, Drama are regarded as the leading brand program by the television station.The rise of new media which is based mobile Internet has not only changed the media ecological environment, but also to have an impact on all aspects of the drama industry chain. While the audience as the starting point and destination of the drama industry has an important role in the drama industry chain.The research background of this thesis is the development of new media. The thesis uses content analysis, reviews and comparative method as research technique to analyze posts of the TV Play audiences in Baidu Post Bar, with TV Play Bar in Baidu Post Bar as Research Sample. The main purposes of such research are to explore the characteristics of TV Play audiences’Viewing behavior under the new media environment, for example, their viewing preference and TV viewing habits, and provide useful strategies as well as suggestions for the development of Chinese drama series.Through the study found, With the development of new media technologies, micro-blogging, post bar, BBS forums and other new media communication tools have been developed。The audiences’ awareness of Interactive participation has been greatly improved. The viewing environment and viewing context of the TV Play audience has also had the very big change. TV Play audiences’attention on the TV series presents variety feature. The audiences’ interpretation on TV Play texts presents diversified characteristics. The new features of the TV Play audiences in the new media environment appear has important implications for the development of China’s drama industry.