| The no drafts broadcasting is one of the most important ability of a host and also it is the broadcasting form which is suitable for the broadcasting and television. But at present,the theory research of no drafts broadcastingis very scarce, and at practice, there are a lot of problems because of the lack of understanding of it.Based on the theory and cases analysis, we discuss the essence and strategy of the no drafts broadcasting.In this paper, at firs,I define the concept of broadcasting,hosting, announcers, and hosts and noting that the essence of no drafts broadcasting is the process of expression with oral style by the host. Then analysize the problems of it on the current practice and noting that the main problems are "aphasia""written languge""blather"and "nonsence". And then analysize the way that hosts should go.Due to that the language style is decided by the context,the oral style of no drafts broadcasting is decided by the context of the broadcasting and the televising. According to the context of the broadcasting and the television——"prominent aging requirements"."complex audience group"and "linear mode of transmission", I believe that the hosts shall abide by the strategy of "practical first"" low abstracts" and "moderate redundancy" And in different programs,there are different emphases of the three strategies.For anchors,"practical first" embodied in the use of "negative rhetoric","light abstract" can use "agent" ways, redundancy of moderate is characterized by "low redundancy"; For variety entertainment show host,"practical first" can use "will make entertainment information","low abstraction",must pay attention to "popular but not vulgar", its appropriate redundancy, but also for "highly redundant"; For hosts in life programs, pay attention on the impact of the "practical first" strategy to use some words "space-time","light abstract" can use "straight" senses more ways of implementation, and its proper redundancy, is embodied in "moderate redundancy". |
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