The Study On The Spread Of Micro-video Among The College Students

Released by CNNIC (China Internet Network Information Center)in2011,2010Internet users in the network video applications survey report: China’s online videousers are mainly young people, including university students has become one ofthe most active groups to use online video. Micro video as "online video" under anew breakdown of the categories, and its short, open, fast, flexible, and interactwit-h the unique advantage of becoming one of the current college students favoriten-etwork applications, and research value.The Changsha-Zhuzhou-Xiangtan city group of302university students of microfrequency contact investigation discovery, micro video has become universitystudents social communication and an important way to express. Students’ contactwith micro video proportion is high, with high frequency, long service time;preference Kuso entertainment content; micro video sharing behavior is active, keento use social networking websites micro video; upload rate is low, but the overallnumber of.In the process of communication from the perspective of micro video spread inthe college students is "5W" transmission mode of each link in the result of jointaction. Along with the university students’ democratic consciousness, they are eager toget recognition, call speech right, rushed to join the micro-video production team.While the micro video content is rich, close to the youth, to a certain extent, meettheir entertainment, social interaction and fragmentation viewing habits, so widelyaccepted. Lead in all directions and social network support, allows a video in collegestudents in present fission communication, great influence.Micro video popular among college students, is not only a kind ofcommunication phenomenon, but also a cultural phenomenon, and the youth culture isclosely related to. Through the tap reserves in micro video youth subculture form tofind students spread micro video deep cultural cause, reveals the micro video popculture necessity. Taking college students as the representative of the youth group wasstill at the edge of the society and the subordinate position, so there is a strong culturalrebellion. They are keen to spread micro video, because the micro video in both formand content to the mainstream media has played a certain role in "resistance", to meetthe needs of University emotional catharsis, can become students’ resistance inmainstream media is a kind of strategy, but also a tool into the mainstream culture.