A Synthetic Research Of Content Analysis Method And Scenario Analysis Method For Enterprise Crisis Early Warning

With the development of informatization and economic globalization, enterprises are facing more threats and challenges. In order to establish an unassailable position in keen competitions, enterprises need to reduce or avoid the occurrence of crisis. The enterprise could identify crisis before the outbreak and reduce the crisis damage by the crisis early warning. There is a close relationship between the competitive intelligence and early warning. As an important strategic method competitive intelligence analysis used in early warning can help managers to identify crisis as soon as possible. But in real life, based on the consideration of efficiency, the position and current situation of competitive intelligence method applied in early warning is not optimistic, so it is necessary to improve the practicality of competitive intelligence method used in crisis early warning. The paper is about to talk the limitation of competitive intelligence method which used in crisis early warning, analysis the application of contend analysis method and scenario analysis method in early warning, put forward a synthetic research idea about competitive intelligence method based on contend method and scenario analysis method, apply a more efficient way and means used in early warning.The aim of this paper is to build a synthetic means base on contend analysis method and scenario analysis method and validates the feasibility by the way of empirical study. Based on implementation procedures of contend analysis method and scenario analysis method which applied in early warning, the paper comes forward a competitive method combines two methods. Based on empirical study, it analyses the crisis about survey target by the procedures of competitive method, and assess the established detecting method.Firstly, this paper outlines the research of competitive intelligence method and applied in enterprise crisis warning, analyses the competitive intelligence methods, the relationship between enterprise early warning and competitive intelligence and the complexity of enterprise crisis ant present by bibliographic study, and analyses the developing tends of the competitive intelligence method applied in enterprise crisis warning. Secondly, this paper takes a comparative analysis on the situation of the two present competitive intelligence methods applied in early warning, and proposes a comprehensive analysis method that combines the two competitive intelligence methods. Thirdly, this article represents the whole system of the comprehensive analysis method in detail, include the procedures and contents. Lastly this paper makes an empirical study of the comprehensive analysis method, takes one foreign company of refrigerator as the study object, and analyses on the crisis of the target enterprises by the procedure of the comprehensive analysis method, and estimates the method.