Research On Image-building Of TV Hosts

In the21st Century, television still has the greatest influence and the greatestpenetration rate within the mainstream media. In all types of TV programs, varietyshow is undoubtedly one of the most popular types. Having a successful variety showcan be critical for a TV station expand its market, to create value and to build itsreputation. The image-building of a TV host plays a vital role in terms of thesuccessfulness of the variety show. Although nowadays there are a wide range ofvariety shows where the content of each show may be different and the quality of eachTV host may also be uneven. No complete theory has yet been developed to guide theoperation of separating TV hosts into different categories thus allowing a betteranalysis and guide.Based on the study of the mass market, the article has come to a conclusion, whichis the standard of TV hosts expected by audiences in terms of personalized hosting,personalized communication and public image. The standard is designed based on theneed of audiences; it has proposed several principles to guide the image-building,unifying and differentiating TV hosts; it also proposed a detailed system of shapingthe inner temperament, emotions, personality, character, language skills andperformances. Based on the standards, the study also used City Girl from Shannxi TVas a case study of TV-host imaging building which is welcomed by most audiencesand has obtained plenty positive feedbacks.By combining practice and theory, the article not only objectively reflected thecurrent situation of shaping TV hosts but also proposed effective ways of designing,directing and positioning of TV hosts under the operation of capital market, whicheffectively filled up the gap in the area of shaping TV hosts for both the theory ofTV-host image building and the TV-media market.