"The Host Group" Of TV Variety Show In China

Nowadays, it is very common to see a TV program with multi-host in ourdomestic TV channels, especailly for the variety show. And this is becoming thedevelopment trend of the hosting style of China variety show. And already has theprofessional way which called "Host Group" in the industry. In2008, there is one hostgroup from Hunan TV “Day Day Up” program get reward of the best entertainmentprogram host on New Weekly. This means China variety show host group’sdevelopment is getting mature.Based on the study of domestic TV variety show host phenomenon, from thecurrent analysis of host group development, and three stages of the host group (Bornstage, growing stage and mature stage), found out reasons why host group of varietyshow are being so popular, one is the change of environment, also the developmentchange needs of variety show. The most important reason is more and more audienceshope to see interaction between different hosts. It is the time for the host group to gothrough these variety shows to let audiences have deep impression to them, widelyand frequently. Although in host group, they have their own role and coordination,they still have primary and secondary distinction for internal partner. Here focus onanalysis of different role of host group, and then split it into different patterns base onthe internal work assignment. Through study, we can find that they have certainregularity although each of the host group patterns is different from one to each other,which caused many featured host style from different hosts. At last, we can see fromthe variety shows which gain the most of aundiences heats, we can get conclusion thatit is still have many problems, such as indefinite work assignment for each host andweak brand management although it has positive communication effect compared tothe single host. Regarding to these problems, given out some strategy, hope it can bepractical in the field.Host group is the development trend for domestic TV variety show. However,there are too many types of host group, we should be able to use host group patternreasonable and should pay attenttion on the related coordination of host groupconstruction setting and program operation concept, we can only finally acheivevariety show effect and maximum of economy value by doing this, and to push ourChina variety show’s development.