The Micro-blog Strategies Of Transmiiting Chiese Elements In Universities By Non-verbal Communication

After the enterprise version2.0of the Sina micro-blog is released, it is irreversiblethat the micro-blog is developing to a diverse media. It becomes a very effective socialmedia ground for government, enterprises and universities. Nowadays it is encouraged toshow our Chinese traditional culture to the whole world. Under this trend, universityshould take the duty to learn and broadcast our culture for it has gathered a large numberof intellectuals and advanced ideas groups. Chinese element covers a wide range ofcontents and has great significance to enhance national confidence and pride. Becausemicroblogg has a unique mode of transmission, so this paper select the microblogg as theplatform for the disseminationThe media platform which is used in research of the transmission of Chineseelements is the micro-blog. There is the compatibility between the micro-blog and theChinese elements. But in order to transmit f the Chinese elements and prosper Chineseculture, this thesis makes use of the new media platform in the background of the visualculture. Scientific researches show the vision is the main way for human being to knowthe objective world. Non-verbal information existing in the videos and images is takingmore and more important part in the objective world. This main way of the transmissionis in the non-verbal. And it is particularly important in the research of the transmission inthe visual non-verbal way which based on the removal of the words wall.The thesis does some research about the strategy of inheriting the Chinesetraditional culture and transmitting the Chinese elements. The focus of the thesis iscatching the tide of the new media era of visual culture and selecting the way of visualculture to persuade the audience. The focus of the research is how domestic universitiesmake use of the new media platform of the micro-blog to achieve the study of theChinese traditional culture and the transmission of Chinese elements. The thesis gives thestrategy about the external transmission of Chinese elements. And the transmission isgrowing in the non-verbal way without the barriers of the languages.