Research On Application And Sharing Of Micro-blog In University Libraries

Micro-blog with its high efficiency, simple, real-time information disseminationcharacteristics, has become one of the most popular tool of networkcommunication,and get to the administrative departments, education departments, newsmedia, entertainment industry and from all walks of life’s favor. The university library isnot only the window of external services, but also an important branch of theinformation service system. Carrying the government, enterprises, the research units andindividuals to carry out a full range of information services and ensure the orderlyresponsibility, also performance of the social obligation of connect information user andinformation resources, promote the scientific development, spread network "positiveenergy".Micro-blog as one of University Digital Library’s information service tool, isconducive to the University Library’s service scope to expand to the whole society,conducive universities digital library to build good user base. The free and convenientinformation dissemination and socially oriented network information platform, not onlythe literature and information resource sharing comprehensively, but also promote thebusiness information service of University Digital Library of the upgrade, make theinformation service of university digital library more Targeted, real-time and openness.This paper attempts to study the basic situation of University Library in the micro-blog,micro-blog efficient information sharing and large user base, and the library’s serviceand business demand closely together, in order to achieve not only embody the value ofmicro-blog, micro-blog mode of the new library but also broaden the library servicechannels. At the same time, improve the micro-blog its academic value and to providetheoretical guidance and counseling for library information service.Micro-blog specific data of university library, status analysis of “211、985”University Library micro-blog research. The specific content of the UniversityLibrary micro-blog released statistics, analysis of the proportion of micro-bloginformation service of university library, and users of various services attention degree.Micro-blog application evaluation model design of college library, University Librarymicro-blog use effect evaluation. Combining with the characteristics and advantages ofself-built micro-blog platform of university library, puts forward the idea of sharingplatform. Through the research discovery, the commercial platform micro-blog has beenwidely used in "211,985" in university library, some university libraries have skilledgrasping and using micro-blog to serve the public. University Library micro-blogcontent can be divided into "communication","resources promotion","service","newbook recommendation","announcement","propaganda","investigation"7, variouscontent reflects the different types of micro-blog service of University library. At thesame time put forward the "user attention" concept, to reflect the user attention to thetype of micro-blog service of a university library, its value is higher, users expressedconcern on the service of higher. And structure of the micro-blog application evaluationmodel of university library, through the evaluation index to reflect the effect ofUniversity Library micro-blog over a period of time, the higher the value of theevaluation index, the better the effect of the use of micro-blog University library. Themagnitude of value of evaluation index, can not only use effect across differentuniversity library micro-blog in a certain period, but also the increase in longitudinalrepresents the same university library micro-blog use effect. University Librarymicro-blog content should be closely connected with the aim of the library service,service content, by increasing the release of information, timely response to the user’sfrequency response information, improve the efficiency and effectiveness of micro-blog.Sharing platform for university library to get rid of the commercial platform constraints,promote self-built platform service level, real users and information together in theirown platform, promotion of the library better service.