Its Countermeasures Mobile Media On Ideological And Moral Education

In1987, the first mobile phone entered the Chinese market. Just in a short period of20years, mobile phone has penetrated into every aspect of the modern life of Chinese people, and the scene of college students on campus playing with mobile phones can be seen everywhere. Mobile phone, as the "fifth medium", has had impacts on the learning, the living and the thoughts of the college students, these impacts can’t be ignored. Therefore, how to use mobile phone media to carry out college students’ideological and moral work has become an important and realistic issue.Based on this background, the article combs several kinds of media forms that the college students commonly use, the characteristics of mobile phone use and the side effects, analyzes the opportunities and challenges the mobile phone media have brought to the university students’ideological and moral education. And on the basis,the article proposes the countermeasure of strengthening thecolleges students’ideological and moral education depending on the mobile phone media. The thesis is divided into four parts, and the specific content is as follows:Part one:by defining the concept of mobile phone media and feature analysis, this paper discusses the significance of carrying out the college students’ideological and moral education through the mobile phone media.Part two:the analysis and the research of the questionnaire, introducingseveral kinds of media forms thatcommonly used by the college students, and analyzing the characteristics of cell phone useamong the college students and the adverse consequences.Part three:according to the actual situation of investigation and literature research, the paper analyzes the opportunities and challenges the mobile phone media bring to the ideological and moral education of the college students from both the positive and the negative perspectives.Part four:the means of strengthening the ideological and moral education through mobile phone media has been proposed from the aspects of creating the ways of the ideological and moral education of the college students, cultivating the media literary of them, and strengthening the construction of campus phone network, etc.