Chongqing Sports Tourism Development Mode And Countermeasures Research

China has become a moderately developed country over the past few decades and has stronger than Germany and Japan to become the second largest economy with an alarming rate. China’s middleclass and affluent expanded rapidly in this process, according to the Phoenix media reports:"every one in1300people has assets of more than RMB10,000,000millionaires." With each industry flourish at the same time, more and more rich is "produced", what’s more, as they have just entered the wealthy, they have strong willingness to improve the quality of life for himself and his family and have strong purchasing power to make us see the opportunities of tremendous business. As is shown in the National Holiday Tourism Coordination Meetings office issued The2013Golden Week Tourism Statistics Report, during the2013"Golden Week", a total of428,000,000tourists trips and tourism revenue arrive at RMB223,300,000,000in total. According to the Chongqing Municipal Bureau of tourism public information, Chongqing received16,097,200tourists from home and abroad, a year-on-year growth of6.58%and comprehensive tourism revenue arrived at RMB4,903,000,000,grow6.77%compared to the same period. Analysis and Study on such a huge industry are of great significance either from the academic angle and the angle of people’s livelihood, So with rich tourism resources and the reception of visitors accounted for only3.8%of the national total and total tourism revenue accounted for2.2%of the national total in Chongqing must shoulders the mission of revitalizing the industry. Based on the current situation of these industries, combined with my situation, Ⅰ select "Chongqing sports tourism development model and Countermeasures Research" as the research direction.In this paper, Chongqing city sports tourism development model and counter measures mainly contain the following six aspects:Firstly, introduce the research and development of sports tourism in Chongqing city’s background, research significance, research methods and main research contents; Secondly, introduce the concept of sports tourism, characteristics, types and development support theory and principles; Third aspect of the introduction is development mode of tourism sports of domestic and international; Next introduces the analysis of Chongqing city sports tourism development foundation, including the status of the development of sports tourism resources in Chongqing, and SWOT analysis of sports tourism development in Chongqing; The fifth aspect is the study of Chongqing tourism development model; The last one is the research on the development strategy of sports tourism in Chongqing.Research methods and theory:In addition to literature method, interview method, logic analysis method, using the SWOT analysis model to analyze the internal and external factors of Chongqing city sports tourism development, and comprehensive,objective, detailed elaborated facing Chongqing city sports tourism development strength,weaknesses and grasp the opportunities and threats. At the same time, with the introduction of "supply and demand theory""target management""Maslow theory" and "target customer groups positioning",construct Chongqing city sports tourism development of the comprehensive analysis system, and the research can achievee Chongqing city sports tourism development mode, In the last chapter, the structural analysis of strategies, which supplemented by "brand construction theory" enrich the research contents.The conclusion of this paper is the mode of sports tourism development in Chongqing, we should take the sports tourism demand as the main body, with the development of sports tourism industry oriented, relying on the sports tourism resources.Considered from the point of view the content of sports tourism, can be used "single","composite" and "with type" three kinds of development model. Considering from the angle of the development of sports tourism industry, Can be used "tourism and sports","sports and tourism" and the resource three development modes. Strategy can take three strategies of "composite", professional "and establish the sports tourism brand, according to the development pattern and strategy can achieve the development of sports tourism in Chongqing.