Promote The College Students’ Ideological And Political Education By The Plate Of The Micro-blog

With the coming of2010years called the first year of the “micro blog”, Micro-blog has become the most popular media for the college students."Micro blog" is a platform of information release, sharing, communication basedon the relationship between the users. The user can through the WEB and WAP toestablish individual community and to publish140words of information. It can beupdate and sharing timely.March2006Williams (Evan Williams) launched Twitter, August2009, China’slargest portal SINA launch "SINA micro blog" closed beta version, becoming the firstwebsite to provide a micro blog service.2010was also becoming China’s first year ofthe “micro blog”.Micro-blog has the characteristics of the highly efficient and convenient, open,simple, freedom, interaction etc. It can through a variety platforms of the Internet inany place, any time, any circumstances to share and release information in the mostconvenient way; freedom of information release decided it is openly for the users andcontent; published140words of information, express emotion freely, to shareinformation and communicate with each other in any time.At present, Micro-blog has widely used between universities and students. Wethrough the form of questionnaires to investigating in Anhui Agriculture University,76.8%of the students have Micro-blog account in181valid questionnaires,42%of thestudents every day to browse the Micro-blog; the trend of Colleges and universities toregistered official Micro blog is still spreading, micro blog of the campusorganizations or other group is developing. At the same time there are also somecolleges and the universities group Micro blog can’t normal operation. The development of the micro-blog has brought opportunities at the same timealso brought a series of challenges to the ideological and political education, it reducethe cost of ideological and political education, make the traditional ideological andpolitical education to college students’ all aspects of life, and to enrich the way of theideological and political education, ideological and political education becomes moreinteractive and pointed to the improvement the efficiency of the ideological andpolitical education but at the same time it make the content of ideological and politicaleducation more complex, impact students’ thought, weakening the traditional view ofthe authority and the effect of ideological and political education.Micro-blog is a double-edged sword, we adhere to the traditional ideologicaland political education mode do not give up. we should combine the micro-blog ofthis new media to traditional ideological and political education mode. Play it positiverole, In addition, we need make a professional research and tracking research to it,combining with the characteristics of era to make in-depth research; To set up theauthority of the official micro blog; To strengthen the management of micro blog,schools, teachers and students work together to establish the well environment ofmicro blog, Establish healthy micro blog platform, play it the positive role of theideological and political education in colleges and universities.